Influence Society Expands Global Reach with Strategic Hire for US & European Markets

July 23, 2023

New York, NY – July 18, 2023 – Influence Society, a leading provider of digital marketing & technology services for top hospitality brands, today announced that it has expanded its global reach with the hire of Joseph Naggiar to further grow the business internationally. The company has also doubled its marketing team with key additions in London.    

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With this expansion, Influence Society is well positioned to enlarge its footprint within markets outside of France and Switzerland, where it has been primarily focused since its inception six years ago. The company projects to double its existing client base by 2025. Naggiar and the expanded marketing team will play a major role towards achieving that goal.

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Naggiar brings a wealth of experience to Influence Society. He has held senior leadership and sales roles at several leading technology and sales companies, including the AI eCommerce company, DataMilk, JumpCrew, which specializes as an outsourced sales and marketing partner and Blackstone-backed, LocalVox.

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“We are thrilled to have Joseph join the Influence Society team,” said the company Founder and CEO, Sébastien Félix. “He has relevant experience, understands innovative technologies and possesses an important skill set that will help bring our offerings to broader markets. We’re confident that he will be an instrumental addition to our company and culture.”

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Naggiar is based in New York City and Miami, and will be responsible for leading Influence Society’s growth in the US, Europe and beyond. He’ll work closely with Felix and the company’s product and marketing teams to execute a strategy that will include the introduction of a powerful AI platform that their hospitality clients can unlock as users of Webflow - the no code CMS that hotels are using for increased flexibility and greater control of their websites.  

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“I am extremely excited to join Influence Society during this transformative time in the hospitality industry, where tech and touch present a modern winning formula,” said Naggiar. “The company’s white glove servicing of clients through dedication and education inspires me to keep learning the most inventive means to drive the highest ROI as their trusted agency partner. And I believe our team’s collective expertise and commitment to ensuring the most impactful tools and strategies are being levergaged will serve the brands’ interest first and foremost, which is our core mission.”   

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About Influence Society

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Influence Society is a leading digital marketing and technology agency for high-end hospitality brands. The agency provides innovative marketing solutions for the world’s top hotel and restaurant groups. Influence Society offers a specific range of services, including:

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  • Website Design & Development
  • AI Consulting 
  • Content Creation
  • Customer Acquisition & CRO
  • Social Media Advertising & Analytics 
  • SEO, SEM & SEA

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Influence Society works with an exclusive portfolio of luxury hospitality brands. The company has a team of former hoteliers, trained technologists, experienced marketers and award-winning designers. The company is headquartered in Paris, France, and has offices in New York City, Geneva, Miami and London.

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