This is the last step of the booking process. At this stage, people are ready to book (and they will do it with you if you have both strong branding and an efficient booking tool).
This is where they want to hear about special deals, flash sales, offers and any on-point information that will lead them to complete their booking decision. You need to communicate your best rates available and make your travelers think they are booking at the perfect place (that they have the “deal of their life”).
At this point, you can also use advertising tools such as remarketing to make sure people are coming back to your website to convert.