Alfred Sommier

Coaching and advertising

A 5-star family home in the heart of Paris La Madeleine

The “hôtel particulier” of Alfred Sommier, a sugar industrialist, has just been restored into a luxury hotel by a descendant of the family. The soul of the family mansion has been preserved. Located at the center of Paris, this 80 rooms hotel, including 22 suites, offers antique meeting rooms, a restaurant and a bar opened on a private garden, as well as a fitness room.

Hotel Alfred Sommier Exterior 1 Influence Society

Brief

In the heart of one of the most prestigious districts of Paris, La Madeleine, the Alfred Sommier Hotel opened its doors in 2018.
A true family home, this 5-star hotel has chosen Influence Society’s expertise to assist in the creation and implementation of customer acquisition strategies on Google Ads and social networks. At the same time, we are supporting the communications team to build their skills in digital marketing.

Solution

In order to respond to their problem of generating direct sales, we have set up a Google Ads advertising system through several types of campaigns (remarketing, conquest, loyalty). Influence Society also assists them with the training part of the monthly coaching sessions with their team. This is one of our first clients to have joined our online training academy.

Facebook & Instagram growth

Influence Society accompanies the Alfred Sommier Hotel and its marketing & communication team to master the Facebook & Instagram channels: monthly coaching, development of visibility, creation of a harmonious editorial line, use of tools to increase the visibility of the establishment.

Google Adwords Campaigns

We have developed several acquisition strategies for the institution’s target markets: display Ads, secondary keywords and RLSA.

Highlighting of lounges and seminar rooms

The Alfred Sommier Hotel has several exceptional meeting rooms for companies wishing to privatize a magical place. With this in mind, we decided to build a dedicated website and a brand in its own right: Les Salons Sommier. The benefits are multiple:
– better readability of the offer
– more successful SEO strategy than on the hotel site
– advertising campaigns with better performance