London - UK

Henrietta Hotel

Just A Bunch Of Friends

Henrietta Hotel is the first London-based hotel from the collective behind Experimental Group. Inspired by the surrounding streets of Covent Garden with a nod to Italian design, the 18 bedrooms & suites of The Henrietta Hotel are each unique, combining fabric panels, marble, carpet and hand built bedheads. Among the many services, guests are treated with room service and mini bars carefully stocked with our favourite products, including house made cocktails.

Henrietta Hotel Room - Hotel Marketing by Influence Society

The Brief

The Experimental Group opens its first hotel in London! Looking for a responsive and efficient partner, they call on Influence Society to support them before, during and after the opening.

The Solution

We were able to set up a real strategy for the opening, with targeted advertising, an emailing campaign to the group’s customers to discover the new establishment, offers and games competitions to celebrate the arrival of Henrietta. This winning strategy paid off: it became the most popular hotel in London on Instagram and its occupancy rate was excellent.

Facebook Canvas

Since the launch of the hotel in 2017, we are running different Facebook Canvas offering the ultimate full-screen experience on mobile for the hotel potential guests.


Managing their keywords remarketing campaigns helped to drive many conversions at a lower price.

Facebook & Instagram Ads

We are promoting the hotel since the opening through many different ways: Canvas, Instagram Stories, Caroussel, etc. Helping the hotel to drive engagement and direct bookings.

Google Adwords Campaigns

Influence Society manages all search advertising campaigns of this property since the opening in 2017.