Hôtel des Grands Boulevards

Meet The Shell

A true island of softness in the heart of the very lively boulevard district, the hotel is one of the latest creations of the very tireless Experimental group. All the rooms are more cosy than the others, the chef Giovanni Passerini works in his kitchen, and we discover at the very top on the roofs, an intimate heated terrace “The Shed”. Not to mention the famous cocktail bar “The Shell”.

The Brief

The Grands Boulevards team uses Influence Society to fully manage their marketing campaigns. The hotel, the Experimental group’s second largest hotel in Paris, will open its doors in 2018 and would like to rely on a responsive and attentive partner.

The Solution

After the launch of advertising campaigns on social media, we saw a 20% increase in direct sales in 2019 compared to previous years. Based on Experimental Group’s customer data, we were able to create similar audience campaigns and increase the hotel’s reputation at Les Grands Boulevards, while attracting local customers.

Local Awareness

We run local campaigns in Paris to attract potential customers to discover the hotel, restaurant and bar.

Google Adwords Campaigns

Influence Society has been managing all the search advertising campaigns for this property since the opening.

Facebook & Instagram Ads

Reach targeted travellers in Europe and the United States and increase brand awareness during pre-opening and launch.


Retargeting is one of the simplest and most effective ways to reduce advertising costs and maximize return on investment.