Il Palazzo Experimental

Marketing strategy and website

A Palazzo in the heart of Venice’s Dorsoduro quarter

32 rooms and suites overlooking the Giudecca canal or the inner garden, a restaurant serving revisited Italian cuisine, and of course the unmissable Experimental Cocktail Club, a true signature of the group, which is well worth a visit on its own.

Brief

Experimental group asked us to implement their opening strategy. This is their first hotel in Venice, in a very competitive sector. They called on us to help them open successfully and work on their digital marketing strategy over the long term.

Solution

We were able to offer them a targeted strategy for the opening, followed by a long-term campaign approach. Very quickly, they also asked us to migrate their website and entrusted us with the hosting and maintenance.

Facebook & Instagram Ads

Targeting, which is very precise today, makes it possible to refine and reach the right person at the right time.

Google Adwords Campaigns

We use geolocation data to attract and convert customers who are not yet familiar with the field. We set up with the establishment of specific offers that we send at a key moment of the day.

Website

A very inspirational, adaptive mobile website with unparalleled speed.