Menorca Experimental

Marketing strategy and website

Life the Menorcan way

Reborn from the graceful bones of a 19th century finca, set in 30 hectares of land, Menorca Experimental is designed in the spirit of an artist’s holiday home. Surrounded by pine forests, fragrant juniper shrubs and wild flowers, the whitewashed finca has been carefully restored: the vegetable gardens have been restored to their original state, thanks to a team of local craftsmen guided by the interior designer Dorothée Meilichzon.

Brief

Since the opening of the Grand Pigalle Hotel in Paris, Experimental Group has trusted us with the launch of its latest hotel openings. After Verbier and Venice we were pleased to define the digital marketing strategy and create the Menorca Experimental website. One of our favourite hotels.

Solution

From the creation of the website to all the thinking behind the marketing campaigns, we conducted acquisition campaigns to promote the opening of the establishment. We now accompany the establishment on a day-to-day basis to help it grow and maximize its return on investment directly and generate as many bookings as possible on its website.

Facebook & Instagram Ads

Targeting, which is very precise today, makes it possible to refine and reach the right person at the right time.

Google Adwords Campaigns

We use geolocation data to attract and convert customers who are not yet familiar with the field. We set up with the establishment of specific offers that we send at a key moment of the day.

Website

A very inspirational, adaptive mobile website with unparalleled speed. www.menorcaexperimental.com

SEO

We continuously help the establishment to position itself on secondary requests which are key to the discovery of the hotel.