Grands Boulevards Hotel
Grands Boulevards Hotel
Reinvented Parisian elegance behind the Grands Boulevards
The Hôtel des Grands Boulevards is a boutique hotel in central Paris, a member of the Experimental Group. Set in a historic hôtel particulier away from the bustle of the boulevards, with its glass-roofed restaurant and celebrated rooftop, it embodies Parisian elegance reimagined by Dorothée Meilichzon. Influence Society delivered its new website and runs its acquisition.
The Challenge
Drive bookings with a design-driven identity.
Establishing a sophisticated, design-focused identity is essential to stand out in a highly competitive market. The primary objective for this hospitality property is to drive consistent bookings across guest rooms, the restaurant, and the rooftop lounge. To achieve this hospitality SEO goal, cultivating an intimate atmosphere remains a key focus. Attracting discerning guests seeking a unique experience ensures long-term business growth. Elevating online visibility allows boutique venues to thrive in today's digital landscape.
Our Intervention
Digital strategy implemented:
- New website design & build
- Google Ads campaigns
- Social Ads (Meta)
Results
Strategic Acquisition & Brand Performance:
- A distinctive digital presence aligned with the venue's design identity
- Acquisition across accommodation, restaurant and rooftop
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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How can we help you?
Get in touch with us or apply now to join our team.