Alpina - Gstaad

UsefulINFO

ADDRESS: Alpinastrasse 23
3780 Gstaad
Switzerland

WEBSITE: www.thealpinagstaad.ch
PAGE INSTAGRAM: @thealpinagstaad

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The MORE of the Hotel

PROS/CONS of Instagram: 👍🏼 Page header mentioning the category and philosophy of the establishment, redefining Alpine luxury (guides the customer) 👍🏼 Featured stories with a design consistent with the hotel logo (clarity for the customer and relevance) 👍🏼 Posts alternate between vertical and horizontal formats with white borders (gives the feed a distinct identity) 👍🏼 Post comments mention the main hashtags followed in the first comment of the general hashtags (increases readability)
👍🏼 Systematic use of emojis in post comments (gives a graphic and playful touch)

👎🏼 In contrast to the F&B department, the spa is rarely featured in posts, even though it's a real asset for the hotel.

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A Quick PREVIEW