Newsroom

Influence Society and Familiar have announced a strategic partnership to provide boutique and independent hotels with an AI-first Guest CRM. This alliance allows hotels to activate guest data for automated, deeply personalized marketing campaigns, boosting direct bookings and loyalty.

Paris-based booking platform MyBoutiqueHotel has selected Influence Society to lead its international digital strategy. Known for curating boutique and design hotels across 55+ countries, MyBoutiqueHotel is now entering a new phase of growth—focused on global reach, multilingual campaigns, and design-led storytelling. This strategic collaboration aligns two like-minded brands, each committed to aesthetics, innovation, and elevating the travel experience for design-conscious guests worldwide.

Influence Society partners with Altamarea Group to launch the website for their new Beverly Hills property, opening in October. This follows the successful development of MAREA's online presence, underscoring Influence Society's expertise in creating digital experiences for luxury dining brands.








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