Bpifrance, Influence Society and L'ADN bring together tourism leaders to discuss AI in Paris

PARIS, FRANCE — To coincide with the opening of the La Fondation hotel, Bpifrance, Influence Society and the L'ADN media are co-organising a first-of-its-kind event in Paris on Thursday 15 May 2025 devoted to artificial intelligence as applied to the tourism sector. The event, aimed at senior executives, general managers and owners of tourism establishments (top-of-the-range hotels, resorts, campsites), is designed to provide a high-level forum for reflection on current and future transformations, through round-table discussions with experts.

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Organised in the new spaces of the emblematic La Fondation hotel, in the Parc Monceau and the Batignolles village, this conference will approach AI not as a purely technical object, but as a set of evolving social practices. Through a study of emerging uses, the speakers will highlight the opportunities, but also the limits, of these technologies in a sector in search of meaning and performance.

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‘This event is a unique opportunity for tourism professionals to move beyond the buzz around AI and understand its practical applications in their business. We want to create a space for strategic dialogue between technology, innovation and hospitality’, explains Sébastien Félix, founder and CEO of Influence Society.

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From 5.30pm to 7.30pm, the talks will explore themes such as the automation of customer relations, the personalisation of the traveller experience and the ethical issues surrounding the use of data. The conference will be followed by a cocktail reception to encourage informal discussions and a chance to explore the venue.

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‘Artificial intelligence is already transforming the way we think, produce and make decisions. As a media committed to understanding contemporary change, we're delighted to be co-constructing an event that looks at AI through the prism of usage, and not just technology’, says Adrien de Blanzy, Chairman of L'ADN.

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‘As a player committed to the transformation of French businesses, we are delighted to support this initiative, which places artificial intelligence at the service of the tourism experience, in line with our mission to support innovation dedicated to SMEs and start-ups in the sector,’ says Eric Versey, Executive Director in charge of Financing and the Network at Bpifrance.

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With this first meeting, Influence Society, Bpifrance and L'ADN aim to launch a series of lasting discussions on the challenges of artificial intelligence in tourism. It's a chance to share new perspectives in an equally unique setting.

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About Influence Society

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Influence Society is a creative agency at the intersection of design, technology, and hospitality. Helping extraordinary hotels craft compelling brand narratives, blending aesthetics with cutting-edge digital strategies to shape the future of hospitality. Through visionary storytelling, innovative marketing, and deep industry expertise, the agency empowers hotels to stay ahead in an ever-evolving landscape. For more information about Influence Society, visit www.influence-society.com.

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About Bpifrance

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Bpifrance finances businesses - at every stage of their development - through loans, guarantees and equity. Bpifrance supports them in their innovation and international projects. Bpifrance also supports their export activities through a wide range of products. Advice, university, networking and acceleration programmes for start-ups, SMEs and ETIs are also part of the services offered to entrepreneurs. Thanks to Bpifrance and its 50 regional offices, entrepreneurs benefit from a close, single and effective contact to help them meet their challenges.

For more information: www.bpifrance.fr - https://presse.bpifrance.fr/

Press contact: Juliette Fontanillas, 06 72 76 08 09, juliette.fontanillas@bpifrance.fr

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About L'ADN

L'ADN is a media and consultancy agency dedicated to detecting and analysing new usages. We confront companies and institutions with the new behaviours of individuals, to feed their value proposition. Our readers and customers are organisations that have understood the impact of weak signals on the future of their business. For the past 10 years, through our media, we have been observing and analysing the trends that are converging and changing society. Our commitment: to bring business closer to the times.

L'ADN is available daily at www.ladn.eu.