Friendly Hotel Collection x Influence Society

September 14, 2021

With the upcoming opening of the Victoria Lodge Hotel in Val d'Isère, Influence Society and Friendly Hotel Collection are pleased to announce this new step in their continued partnership:

Friendly Hotel Collection is one of Influence Society's first clients to join their new “Membership” program to manage the group’s marketing strategy. With the traditional agency model disappearing and only accelerated by the COVID-19 pandemic, Influence Society’s new Membership program gives members access to powerful and flexible marketing and digital resources for fast-growing hotel groups and independent boutique hotels. 

"We are delighted with this partnership. Influence Society has a strong digital expertise in the hotel and restaurant market with an innovative and forward-thinking vision. Influence Society is not just another agency, they’re a partner that pushes us to question everything and to grow."
– Eric Belluardo, Co-Founder of Friendly Hotel Collection. 

"We share the belief that the hotel industry and hotel marketing must adapt quickly, so it was obvious that we should work more closely with Eric and Laurent. Their forward-thinking vision is perfectly reflected in the DNA of the Friendly Hotel Collection group and in their properties in Flaine, Val d'Isère, and Les Arcs. These unique hotel concepts are characterized by a strong commitment to society, encouraging our teams to constantly think outside the box and innovate.”
– Sébastien Félix, Founder of Influence Society.

We are looking for our fist intern for this project: check the job description and contact us!

About Influence Society

Founded by Sébastien Félix in 2017, Influence Society works with family-owned or independent hotel groups including over 100 4 and 5-star establishments throughout Europe. The company is redefining hotel marketing by offering high value-added expertise without commitment for all hotel projects at every stage of their development.

About Friendly Hotel Collection

Co-founded by Laurent Chelle and Eric Belluardo, Friendly Hotel Collection operates independent hotels in the Alps: The TOTEM - Terminal Neige in Flaine (74), the Victoria Lodge in Val d'Isère (73), and soon La Cachette in Les Arcs (73). Through various acquisition schemes and different operating modes, Friendly Hotel Collection, accompanied by 123 Investments Managers, aims to build a small hotel group in the Alps.