Barceló Hotel Group

UsefulINFO

Spanish Hotel Group - Southern Europe, Islands, Africa, South Asia

WEBSITE: www.barcelo.com
INSTAGRAM PAGE: @barcelohotelsresorts

The Group's PLUS

A holiday in the sun: guaranteed to get away from it all.
The Barceló Group has 250 hotels in 22 countries, making it the second largest hotel chain in Spain, with most of its hotels located in sunny destinations.

The Video's PLUS/MINUS

👍🏼 Highlighting "paradise" destinations (consistent with the destinations offered)
👍🏼 Highlighting the personalized arrival of guests (word (Director's comment / Passage: 0:05 min)
👍🏼 Adaptability of hotels to both couples and families (in line with the target clientele)
👍🏼 Delicate music synonymous with relaxation and high-end quality
👍🏼 Representation of all the group's brands and mention of them at the end (visibility for the customer)

👎🏼 Overacted customer interactions (unnatural)

Watch the VIDEO

‍

You can also discover many videos on the group's social media channels, as well as on its YouTube channel. Barceló has made several videos to encourage Spanish travelers to stay in its resorts and hotels after the COVID-19 crisis.

‍