Fairmont Chateau Lake Louise

UsefulINFO

ADDRESS: 111 Lake Louise Dr,
Lake Louise, AB T0L 1E0
Canada

WEBSITE: www.fairmont.com/lake-louise
PAGE INSTAGRAM: @fairmontcll

Hotel Highlights

Between mountains and lake, an environment exceptional.
The Fairmont Chateau Lac Louise (5*) is surrounded by majestic peaks, the magnificent Victoria Glacier and faces Lake Louise, within Banff National Park in Alberta, a UNESCO World Heritage Site.

The PROS/CONS of the Instagram

👍🏼 Highlighting the exceptional location in the page header (clarity for the customer and a charming asset for the hotel)
👍🏼 Design of featured stories in line with the Fairmont brand image (belonging to a prestigious brand)
👍🏼 Recurring emphasis on Lake Louise (the hotel's "Wow" factor)
👍🏼 Intense colors in turquoise and emerald tones (paradise effect)
👍🏼 Questions integrated into the comments of posts (interaction with the customer)

👎🏼 Account name difficult to identify (can make finding the hotel complex on Instagram)
👎🏼 Stories to headlines in abundance (lack of visibility)

A Quick PREVIEW