THE GHOST IN THE LOBBY

SOCIETIES Miami. Hospitality × AI. Wednesday, October 28.
Every hotel has one now.
It answers your guests at 3am. It rewrites your room descriptions. It decides whether you exist when someone asks an AI where to stay in Miami during that week.
Nobody hired it. Nobody trained it. And nobody in your building can tell you exactly what it is doing right now.
On October 28, SOCIETIES comes back to Miami - in partnership with our friends at PRIMA, Stayintouch and Maison. In a decadent room full of hoteliers and hospitality leaders, the conversation everyone is already having quietly: what AI is genuinely changing in our industry, what it will never replace, and who gets erased from the answer.
With the Halloween Spirit in the air, costumes are optional. Opinions are mandatory.
Seats are limited, as always.
Event Details
Wednesday, October 28, 2026
From 6:00 PM
Lafayette Miami
1111 SW 1st Avenue, Brickell
Miami, FL 33130
(Google Maps link)
Who Should Attend
- Owners & Executives of Hospitality Brands
- General Managers
- Directors of Sales, Marketing & Digital
- Brand, Experience & Innovation Leaders

