Jacquemus Reimagines Riviera Glamour at Monte-Carlo Beach

At Monte-Carlo Beach, Jacquemus brings its sun-soaked vision to life in a striking seasonal takeover. A nod to the brand’s “La Croisière” collection, the reimagined pier and Pool Café embrace graphic black stripes and creamy coconut tones, elevating the Riviera aesthetic. From parasols to curated boutique interiors, each element channels the poetic minimalism of Provence. More than a fashion moment, this marks Jacquemus’ first full hospitality integration, an artful blend of leisure, luxury, and design-led storytelling along the Côte d’Azur.