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2025-04
A new lightness takes shape

At just 5.6 mm thin, iPhone Air approaches the idea of absence, its presence felt more through capability than form. A 6.5-inch display and the A19 Pro chip deliver quiet power, housed in a silhouette that nearly vanishes. This is design reduced to the least possible. Is this how technology should be with luxury experiences? As Dieter Rams so eloquently said it, less is more.