Audi’s Concept C Signals a Refined New Chapter for Electric Performance

Audi’s forthcoming Concept C roadster reimagines the marque’s performance lineage through a lens of restraint, precision, and electric innovation. Positioned as the spiritual successor to the TT and R8, the two-seater EV introduces a cleaner, more architectural design language shaped by Chief Creative Officer Massimo Frascella’s “strive for clarity” philosophy. A retractable hardtop, tactile aluminum controls, and a concealed digital interface create an experience that feels both futuristic and deeply considered. The Concept C marks Audi’s most compelling expression yet of minimalist high-performance mobility.