Your Next Guest
Won't Search.
They'll Ask AI.
With exclusive guest Martin Soler, who has watched hospitality tech evolve from the front desk to the boardroom.
Three levers. One guest journey.
Get recommended by AI assistants, reach travelers at the moment of intent, then make them want to book. Concrete examples from premium hotels and restaurants throughout.
From SEO to GEO
How AI assistants decide which hotels to recommend, the 4 pillars of AI visibility (structured data, FAQ content, reputation and PR, monitoring), and how to measure your AI share of voice against your competitors.
Save my seat →ChatGPT Ads
How ads work inside ChatGPT, how they differ from Google and Meta, the technical prerequisites, and our framework for deciding when to launch, when to wait and what budget to test.
Save my seat →The AI Studio
Inside Influence Society's AI Studio: how we create on-brand visuals and videos for premium properties, adapted by market, season and channel, and where human creative direction remains non-negotiable.
Save my seat →From the front desk to the boardroom.
Martin Soler
Former hotel General Manager and CMO of several hotel technology companies. Martin shares what he sees across the industry: what's real, what's hype, and what hoteliers should prepare for next.
Sébastien Félix
Sébastien walks through the three levers that matter today, with concrete examples from the premium hotels and restaurants Influence Society works with.
Your Next Guest Won't Search.
They'll Ask AI.
Travelers no longer type "boutique hotel NYC" into Google and scroll through ten blue links. They ask ChatGPT, Gemini or Perplexity, and get two or three names. If yours isn't one of them, you don't exist in that moment.
900 million people now use ChatGPT every week. Ads have landed inside it, in the US and across Europe. And AI can produce in days the visuals and videos that once took a full photo shoot.
The hotels moving now will set the rules. The others will keep paying OTAs to be seen.
Prioritize
The fixes that make your property visible in AI answers.
Decide
A framework to judge when to test ChatGPT Ads, and with what budget.
Create
A production method that stays true to your brand.
Owners, general managers, marketing, sales and revenue leaders of independent hotels, hotel groups, resorts and restaurants, in Europe and the US. No technical background required.
8:00 PM Paris / 2:00 PM New York / Free