Google Ads gives you the opportunity to show your ad to the right people, in the right place and at the right time.
Targeting is the process of selecting the people to whom you want to show your ad, you can define it according to its geographical area, interests and specific characteristics to get the people potentially most interested in your offer.
The basic prerequisite for successful targeting is that you know your target group well and that you already have the profiles of your "ideal travellers".
You can't have an offer for everyone, you have to think carefully about who will see the ad, who will see what you are offering and who will be most interested.
With Google Ads, you can target travelers by :
This is surely the biggest advantage and strength of AdWords! You can only show your ad to people who search for a particular keyword on Google or other relevant partner websites. For example: if you own a hotel in Lyon, you can show your ad to people who search for the following words on Google: "hotel 4* Lyon" and you can try "hotel in Lyon", etc...
Location of the ad
You can set whether your ad should be displayed in Google search results, on commercial websites or blogs.
Choose your target group according to age, location and language.
Day, time and frequency
Post your ad only at certain times of the day or on certain days of the week, and decide how often you want your ad to appear.
Decide whether your ad will be broadcast on all devices or only on mobile phones.
Customized Audience Lists
It is possible to create audience lists to target a group of people who have already visited your site or clicked on the button of your booking engine for example.