How Do I Optimize My Hotel's Website?

You will find in this article, some tips to optimize your website:

1. Search by keywords

Identify keywords relevant to your business by putting yourself in the shoes of your prospects or using a tool such as Google's Keyword Planner. Once these keywords are identified, use them in your meta tags, titles and content.

Google Keyword Planner

2. Create quality content with keywords in mind

Google has a complex algorithm based on the quality of the content, its primary mission is to provide a suitable answer to any search on Google. In order to optimize your site, regularly publish quality content related to your keywords.

3. Pick up the pace

Having a slow site discourages the user from staying on your page and Google is starting to downgrade slow-moving websites. Check the speed of your site with the Google Speed Insights tool. This tool will also tell you which areas for improvement to work on.

Google Speed Insight

4. Using the Landing Page

You want each of your landing pages to keep your keywords in mind. If you are creating a landing page for a new product or promotion, try to use a keyword that is most relevant to your individual product in the title and body of the page.

If you think several keywords apply to this promotion or article, you can create several landing pages, each page focusing on a single keyword. But if you do this too often, you risk slowing down your website, so make sure you remove poorly performing landing pages.

5. Update your page titles

Most sites simply give their company name as the title of all their pages, this is a mistake.

Try changing your page titles to include your keyword #1. This can be something as simple as "Your company name + main keyword", but you can be creative. Try incorporating a slogan that includes the target keyword into your strategy.