How To Optimize The Semantic Field Of The Pages Of A Hotel's Website?

Semantic search engine optimization is the practice of building web content centered and optimized around topics and not just keywords. It is based on the idea that Internet users prefer to get precise answers to their questions from a single, definitive source, even if their queries are rather ambiguous or contain no search terms.

With semantic search, Google no longer simply ranks web pages according to the exact keywords they contain, but infers the relevance of pages based on past queries entered by the user as well as on inbound and outbound links to relevant pages that the web page might have.

You can understand these basics for creating your hotel content by using the tips provided by Google in the search results.

Google's "Related Searches" and "Other Questions Asked" sections are windows of opportunity. The deeper meaning of the queries will help position your hotel site to withstand the fluctuations of organic search.

Ask yourself the question: Once the user has learned the answer to his or her query, what additional questions will arise from this new knowledge and how do you continue to answer them?

Semantic referencing is the product of the evolution of search engines and artificial intelligence capable of understanding the site better and better, beyond the simple combination of characters and words. It is essential to think about how Google analyzes your page to publish quality content.