As a hotelier, you spend a considerable amount of time developing content for your site visitors. But you have to devote just as much time and energy to creating meta-tags for search engines. To help search engines like Google identify and categorize your pages correctly, keep the following tips in mind.
Best practices for title meta tags
When it comes to title tags, keep it short. Most search engines tend to cut page titles that are too long. Therefore, stick to a single SEO title that is less than 70 characters including spaces.
For your home page, start by using the name of your hotel. From there, you can add other data such as your location and points of differentiation from the competition to complete the remaining characters.
For the other pages of your site, make sure to use a title that is easily readable and adapted to the content of this page. Put yourself in your client's mind. What would they be looking for?
Include the keyword in the title from the beginning and avoid saturating it with keywords.
Best Practices for Meta Descriptions
As with title tags, search engines generally cut meta descriptions that are too long. Here again, it is necessary to remain descriptive, but brief. For this tag, limit your description tag to 155 characters including spaces.
The description should be more detailed than the title of your page. Remember that this is your chance to persuade someone to click on your website and learn more.
Try to use keywords you are currently targeting and re-emphasize keywords you have already used in your title. For example, if you sell overnight stays, make sure you use the word "hotel" and the name of the city where your establishment is located in your title and description. If you want to focus on spa or seminars, use this particular vocabulary.