What Is A Brand Protection Campaign For A Hotel?

Trademark protection campaigns are ads that target all searches related to your hotel name.

It is essential for all hotels to have brand protection campaigns to avoid leaving the field open to intermediaries reselling your rooms.

These campaigns are addressed to the client after the information research stage, during the comparison of the different establishments by the client. The prospect therefore already knows the name of your hotel and is looking for information about the hotel or to make a reservation if he has already made his choice.

If you don't bid, the first links to be displayed will be from Booking, Tripadvisor or other resellers who commission you as a hotelier.

Don't get potential customers used to booking through intermediaries, but rather direct this valuable traffic to your own website and increase your margin!