Statistics show that 75% of Internet users never go beyond the first page of Google's results. It is therefore essential for your visibility that your site is visible to as many Internet users as possible.
Search Engine Optimization or SEO is the practice of getting targeted traffic to a website from the organic (non-paying) ranking of a search engine.
The sites are perpetually analyzed by computer programs taking into account the text, images, URL and metatags of your site. Search engines such as Google have developed a secret algorithm that defines the position of a web page when a user searches for one or more keywords.
Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords and linking to websites.
There is also other information that may appear in Google search results, such as lists of maps, videos, the Google Knowledge Graph and much more. SEO can also include improving visibility in these sets of results.