You want to publish photos of your rooms or hotel on your website? There are several image formats available, each with its own specificities:
JPEG
This format is very useful for photos, it has been designed to reduce the size of an image while maintaining an optimal level of quality. Images/photos saved as .jpg or .jpeg can contain up to 16 million colors. The time to open/load a photo will always be shorter with this format.
![](https://cdn.prod.website-files.com/6102f4e2430446499f302349/65faf483c7e395c5f8ce463e_6336b505ab720c08c6bba212_format-photo-1.webp)
PNG
It is suitable for all visual representations that are not photos because it has two main advantages; it does not alter the quality of the image and it makes part of the image transparent. This format exists in two versions : 8 bits PNG (256 colors) and 24 bits PNG (16 million colors).
![](https://cdn.prod.website-files.com/6102f4e2430446499f302349/6336b5053354ba66245b276b_format-photo-png.jpeg)
GIF
The GIF is limited to 256 colours. Previously, it was a very common format, but with the appearance of other more optimized formats, it is less and less used. Its primary vocation is now to integrate animated images on the Internet.
![](https://cdn.prod.website-files.com/6102f4e2430446499f302349/6336b505822f0406a474d7a2_format-photo-gif.gif)