There are many interests inherent in having a chatbot on a hotel's communication channels. First of all, your guests can get information on demand in a natural and conversational way, at any time, with a single click.
Hoteliers use chatbots to improve customer relations by responding in real time to messages sent through different channels. It's a smart way to overcome the human resource availability barrier that prevents you from responding immediately to every request and staying on top in a service-based world where immediacy is essential.
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The check-in can turn into a long process, and if this is the case, the guest can start a stay on the wrong foot. Thanks to hotel chatbots, the process can be made much easier by leaving people free to record their information digitally and simply take the keys upon arrival at the hotel.
There are other advantages to their use:
- They will help independent hotels to establish an accurate profile of their guests so that they can provide them with personalised offers. The hotel will be able to provide them with tailor-made offers instantly and directly via chat before, during or after their stay.
- Customers can choose to be informed about places to visit, fares, public transport timetables, etc., etc.
- Ease of booking and concierge services create brand loyalty and improve customer satisfaction.
- Hoteliers will be able to collect guests' opinions after their stay thanks to a chatbot. This method is much less invasive than traditional email marketing.