Social networks are a powerful tool to increase a brand's audience and reach. Your hotel may offer the best experience in the world or share the most compelling content on the web, but if no one sees it, your brand can't take advantage of it.
Today, Facebook and Instagram are often seen as a measure of a brand's popularity or legitimacy based on the number of followers or fans it has.
But let's be honest: if a hotel has 10,000 followers, but only gets one Like per post, how does that contribute to its communication and online presence? That's why the focus should rather be on engagement; measurable through interactions, likes, comments or sharing for example.
Managing your community allows the brand to engage and build relationships with Internet users, which brings significant results in terms of the visibility of the hotel on the Internet and builds loyalty among customers who have already stayed in your establishment.