Why Is My Hotel's Facebook or Instagram Ad Not Approved?

A hotel's Facebook or Instagram ad is not approved when Meta's review finds that the ad, its targeting or its landing page breaks the Advertising Standards. Most ads are reviewed within 24 hours. You can then edit the ad to fix the issue, or request another review if you think the decision is wrong.

Key takeaways

• Facebook Ads are now Meta Ads: the same Ads Manager and rules cover Facebook, Instagram, Messenger and the Audience Network.
• Meta reviews the image or video, the text, the targeting and the landing page.
• Rejections are often due to a broken or misleading landing page, personal attributes in the text or restricted content.

How long does Meta take to review an ad?

According to Meta, most ads are reviewed within 24 hours, although it can take longer. An ad that stays "In review" for a long time often needs a check of the account, the payment method or the landing page. Ads can also be reviewed again after they start running.

Why are hotel ads rejected most often?

• Landing page: broken link, slow page, pop-ups, or an offer that does not match the ad.
• Misleading claims: prices or discounts not available on the booking page, "best price guaranteed" without proof.
• Personal attributes: phrases such as "Are you single?" or "Tired of your job?" that imply knowledge about the reader.
• Restricted content: alcohol (bar, wine pairing) needs targeting that respects the legal drinking age of each country.
• Rights: music, images or brand names you are not allowed to use.
• Account issues: unverified business, payment problems or past violations.

How do you fix a rejected ad?

1. Open Ads Manager or Account Quality to read the exact reason.
2. Edit the ad (text, visual, link) to remove the problem; an edited ad is reviewed again.
3. If the ad respects the rules, select "Request review" to appeal.
4. Check the Business account's verification and payment settings to avoid future blocks.

How does Influence Society avoid rejections for hotels?

At Influence Society, we check every hotel campaign against Meta's rules before launch: landing page, offer, alcohol targeting and visual rights. This avoids lost days in high season. Read our guide to setting objectives in Meta Ads and browse the Social Media Advertising category.

Sources: Meta Transparency Center, Advertising Standards, and Meta Business Help Center, ad review (accessed November 2026).