Why Is The Processing Of Customer Notifications So Important For A Hotel?

95% of people check hotel reviews before booking a room. This is already a more than sufficient reason to respond to guests' opinions and comments.

In addition, there are other reasons why customer reviews are important for a hotel:

  • To improve the ranking and visibility of your hotel online, the number of reviews will improve the referencing of your site on Google and the sites of OTAs and metasearchs.
  • The analysis of customer reviews allows you to highlight recurring problems or the essential qualities of your hotel. This allows you to solve problems and highlight what makes your establishment a strength.
  • They play a key role during the phase of searching for information and comparing the different establishments in the process of buying a stay.