La Tartane, 369° Hôtels & Maisons

Hello, I'm Angélique Rouchet, Digital Marketing Director for the 369 Degrees Hotels and Houses group, which owns nine exceptional properties located in France and the Caribbean. Each property has its own distinct identity: boutique hotels, resorts, villas, and castle hotels, all situated in exclusive locations. Saint-Barthélemy and Saint-Tropez represent the seaside collection, Megève and Courchevel the mountain collection, and Paris Charles de Gaulle and Chantigny the countryside collection. Today, the first point of contact for a hotel is often digital.

The goal is for our future guests to experience the atmosphere, values, and ambiance of our hotels before their stay. For me, La Tartane best embodies the spirit of the 369 Degrees Hotels and Houses collection. From the moment you arrive, you immediately sense that it's a unique place, designed as a true Provençal love nest with a garden filled with Mediterranean plants.

Everything is designed to create a warm, bright, and deeply welcoming atmosphere. We believe in a more understated, more genuine luxury where excellence is measured not only by the quality of service but, above all, by how we make our guests feel at home. Our guests often tell us they return because they feel right at home, and that's the greatest compliment we could receive.

We were at a crucial stage in the group's development and needed to establish a sustainable digital presence. We weren't looking for an agency to create websites, but rather a true partner capable of understanding our vision, supporting us over the long term, and creating a consistent digital experience across all our brands. Several agencies responded to our call for tenders, and Influence Society quickly stood out.

They already had extensive experience in independent hotels in France and internationally and had a thorough understanding of our industry. We were also impressed by their creative approach and their mastery of Webflow, which now allows us to be very agile. But what truly made the difference was their ability to understand the unique character of each of our properties.

Today, Influence Society is a true partner in our digital strategies. Beyond websites and customer acquisition, we work on numerous topics, including geolocation, to anticipate the evolution of traveler behavior and search paths. The digital landscape evolves extremely rapidly, and it's crucial for us to have a partner who understands these evolving user habits, helps us anticipate these changes, and builds a sustainable digital strategy.

I would say their approach is very collaborative, and they take the time to understand our challenges before sharing their vision. This allows us to have strategic discussions and move forward confidently on rapidly evolving topics, particularly those related to artificial intelligence. This collaboration has enabled us to reach a significant milestone in our digital transformation.

Today, we have a more cohesive and efficient digital ecosystem, designed as a true driver of growth. We have strengthened our international visibility, developed direct bookings, and built a digital presence that perfectly reflects what we want to offer our clients. All these websites were created in a relatively short time, and indeed, when we see the results today, we can be very proud of what we have accomplished with Influence Society.

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