The Social Media Toolkit For Hoteliers

EDIT Photos and Videos

Before starting to publish it is imperative to work on your photos. Whether it is your official photos, those of your clients or your influencers, do not hesitate to create your own brand identity. Many tools are at your disposal, here is our selection:

‍

• Lightroom (probably the best tool available)
• Canva (a free version that allows you to make photo montages)
• Luminar 3 (to download on your computer)

CREATING STORIES

Once you have mastered the creation and retouching of graphics, it is important to take good care of your image, especially on the Stories. Don't forget to do photo shoots in vertical version to get the most out of them and then use one of these mobile applications to embellish your stories:

‍

• Mojo
  Download Mojo on Android
  Download Mojo on iOS
• StoryArt
  Download StoryArt on Android
  Download StoryArt on iOS
  
• Unfold
  Download Unfold on Android
  Download Unfold on iOS

PROGRAMMING of publications

Your content is ready and in the right format? All you have to do now is publish your content! You can do things on the fly and at the last minute, but you can also use tools to schedule your publications in advance. This will help you a lot to anticipate certain periods and not to miss key moments.

‍

• Hootsuite (from 25€ / month)
• Loomly (from 22,5€ / month)
• Buffer (from 13,5€ / month)

REPORTINGS

You are now (hyper)active on the networks, your content is at the top and your community is ultra committed! What could be better than a tool to centralize all your data and statistics?

‍

• Google Data Studio (free made in Google)
• SumAll (visual interface)
• Funnel.io (paying but the most complete)

‍

Camille Amisse
Social Media Leader @influencesociety