How We Use Webflow to Build the Best Website in Hospitality

May 17, 2022

Maybe you’ve heard of Webflow recently. If not, check out our last article explaining why webflow is the website builder hotels and restaurants have been waiting for.

Since we migrated all of our clients over to Webflow last year, we’ve become major fans of the No-Code movement.

Webflow Websites for Hotel and Restaurant Groups 

Half of our team has experience working as Digital Marketing Manager for hotel groups so we know how challenging it can be to create a new website. Many questions need to be addressed when kicking off a new project: 

  • Which CMS should I sure? 
  • Should I work with an agency that has their own backoffice or should I use Wordpress? 
  • How do I set ourselves up for good SEO practices? 
  • How can I make sure my agency will make our website fast and optimized? 
  • What will the backoffice look like and how can I manage multiple properties? 

There are many more questions we could list, but you get the idea. This is where the benefits of Webflow start to become clear. It’s the best of both worlds. You can have a website that is fully-custom designed but has the flexibility and transparency of a platform like Wordpress, all with an easy-to-use backoffice. It works for many kinds of websites, too, whether it’s a custom-one-pager, built off of a template, or a fully custom multi-page site. 

After building over 250 websites (more than half of them for hotel groups) we can say that when you build a site on Webflow, you will: 

  • Save 3-5 times the amount of time spent editing your site 
  • Improve your SEO and site speed
  • Use one account to manage all your hotel and restaurant websites 

Design Matters

We have one rule for our team: The client is right. They know their needs best. This is especially true for groups and chains. Work with your internal designer or your favorite freelancer and we’ll bring the development expertise to integrate your design in Webflow and, importantly, make sure it’s driving conversions. 

And if you’re looking for a designer, check out our Collective of vetted designers and photographers who work with amazing travel brands around the world. They know how to help you make your Webflow website as great as it can be. 

A Case Study: Experimental Group

One of our oldest clients is Experimental Group. As they’ve grown (and they sure are growing!), we’ve built for them 7 hotel websites, 4 restaurant websites, and the group’s parent site with more being built as I write this. 

Experimental Group has a number of properties, all with their own business style and vibe. Experimental Group can quickly get an overview of all of these properties on Webflow and can quickly edit, archive, and delete pages or even whole sites. They can also easily duplicate pages to easily make a new landing page as needed. 

And to further manage the individual property websites, there is a setting panel that can manage things like favicons, access/permissions, and more, can manage the host, and can download their email databases from their newsletter section, for example, or install scripts. 

We’ve saved the best for last: the backoffice. For the everyday Webflow user, say the team in charge of daily content edits, there’s the so-easy-it’s-magical EDITOR. 

For expert webflow users, there’s DESIGNER. It allows for every modification you’d want to make. 

Find out how you can get started with Webflow

So what are you waiting for? Making the switch to Webflow now gives you the chance to take full ownership of your site, use an easier back office (no matter what you use now, we guarantee this is easier!), gain autonomy in all your web design decisions, get ahead of the No-Code trend, and align yourselves with some of the top hospitality brands. 

So let’s grab a coffee and chat. We’d love to show you how it works. 

Special offer: If you’d like a new website but are still locked into a monthly retainer for the next 6-8 months, let us know and we’ll convert what you have left to pay for that retainer into a voucher for a new website!