What Is Google Hotel Ads?

Google Hotel Ads is a meta search engine similar to Trivago, Kayak or Tripadvisor, so it will present your rate and those of the OTAs by charging a cost per click when a user clicks on the link to the hotel's reservation page.

Source: Google

Over time, Google has evolved and the way hotels appear in search results has changed. Here are some of the items that are now displayed:

  • Rates
  • Availability
  • Location
  • Users' opinions
  • Editorial Descriptions
  • Google Street Views
  • High resolution photos

Google Hotel Ads give you the power to control what appears below your own search results. In fact, you can change the images that appear when a user searches for properties like yours, and you can also incorporate interactive tours into your display.