Google Hotel Ads is a meta search engine similar to Trivago, Kayak or Tripadvisor, so it will present your rate and those of the OTAs by charging a cost per click when a user clicks on the link to the hotel's reservation page.
![](https://cdn.prod.website-files.com/6102f4e2430446499f302349/63246d7e424a04455a6386df_Google-Hotel-ads.jpeg)
Over time, Google has evolved and the way hotels appear in search results has changed. Here are some of the items that are now displayed:
- Rates
- Availability
- Location
- Users' opinions
- Editorial Descriptions
- Google Street Views
- High resolution photos
Google Hotel Ads give you the power to control what appears below your own search results. In fact, you can change the images that appear when a user searches for properties like yours, and you can also incorporate interactive tours into your display.