Metasearch

What Is Rate Parity for Hotels?

Rate parity means showing the same price for the same room on every channel. Definition, parity clauses, French law and the EU Digital Markets Act, impact on metasearch and how to monitor it.

How Much Commission Do OTAs Like Booking.com Charge?

What OTAs like Booking.com and Expedia charge hotels: base commission, Genius, Preferred and Visibility Booster, payment fees and the real cost compared with a direct booking.

Google Hotel Ads vs Google Ads: What Is the Difference?

Search ads run on keywords, Google Hotel Ads and metasearch on your live room rates. How they differ, where Performance Max and AI Max fit, and which one a hotel needs.

What Are The Sites Where My Hotel Can Appear Using Metasearch Technology?

The main hotel metasearch sites in 2026 (Google Hotels, Tripadvisor, Trivago, Kayak, Skyscanner, Bing, Wego), how they charge and how a hotel connects through its booking engine or a partner.

What Is a Hotel Metasearch Engine?

What a hotel metasearch engine is, how Google Hotels, trivago, Tripadvisor and Kayak work, how hotels pay for them in 2026 and how to start.

What Is Google Hotel Ads?

Google Hotel Ads shows your direct room rates next to the OTAs on Google and Maps. How it works, what it costs, free booking links and the 2026 direct price feed requirement.

How To Manage A Hotel Metasearch Campaign?

How a hotel manages its metasearch campaigns on Google, Tripadvisor or Trivago: connectivity, bidding models, rate parity, market and device targeting, tracking and key metrics.

What Is an OTA, and How Is It Different From a Hotel Metasearch?

An OTA sells hotel rooms for a commission, a metasearch compares prices and redirects. How the two differ from a direct website, and how to balance them.