Google My Business (or GMB) is a list of businesses on Google that allows Google to publish information about your business in search results.
We all know Google and know that the company has a stake in all Internet-related activities, but what is Google My Business?
Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a list of businesses on Google, much like the listings in online business directories such as Yelp. It is also an essential part of local search engine optimization. If you haven't already set up your own, you can find out in our FAQ how to list your hotel on Google.
The main difference between Google My Business profiles and other directories is that your listing on Google can be incredibly detailed and the information it contains can be distributed by Google to a variety of very important places with high online visibility :
Google Knowledge Graph
Google Local Pack
If you would like to know more, please do not hesitate to take our full course on Google My Business as a hotel establishment: https: //members.influence-society.com.