What Is Instagram Shopping?

Instagram Shopping (Posts and Stories) is a means made available by Instagram (Facebook) for professionals to highlight the marketing of their products on Instagram.

With close to 100 million accounts worldwide using Shopping publications, Instagram wants to make its mark in social commerce and become much more than just an inspirational platform.

Instagram Shopping is a simple way to benefit from increased visibility to sell products in an attractive way. For example, it is possible to find out the price of a product and get more information about it if desired. With Instagram Shopping, the redirection to an online store is simple. It is, along with the biography link, one of the only means available to Instagram accounts to redirect traffic to their website.

The operation of this Instagram feature is very simple. Companies directly add clickable links to their products, up to a maximum of 5 links per publication, on their posts. Consumers have direct and instant access to product information without leaving the application.

If a social network user is interested in the product for sale, he or she simply clicks on the information banner to open a new window offering to buy it. Clicking on "buy" takes the user directly to the site or product page without leaving the application.

To take advantage of this feature of Instagram, you must:
- Manage a professional Instagram account
- Have at least 9 posts published on the wall of the page
- Have a merchant site to redirect to
- Create a catalog integrated to Facebook thanks to Shopify or Bigcommerce applications.