20162026

10 years of hospitality marketing, built for the AI era.

Today, we craft AI agentswebsitesAI visualsSEO & GEOpaid campaignsbrandsfor hospitality icons.

10

years of hospitality expertise

550+

hotel & restaurant references

40

experts in Lyon & New York

100M

travellers reached by our campaigns

5

continents

Trusted by 550+ worldwide luxury hotels and restaurants

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PORTFOLIO

Our solutions

Search has changed.
So have our solutions.

Travellers no longer just type “best hotel in Paris”. They ask an AI to choose for them. And AI does not recommend the best hotels. It recommends the ones it understands.

Ten years of experience, still the new generation: taste stays human, everything else is augmented.

AI assistantlive
Find me a romantic hotel in Paris for a weekend, with a spa and a great restaurant.

Here are my recommendations:

  1. Hôtel Lumière · Paris 8e · spa, fine dining
  2. Maison Saint-Honoré · suites with terrace
  3. Your property? · readable by AI, chosen by travellers

Is your property in the answer?

Before being found, you need to be someone.

We do not deliver a PDF guideline. We deliver a brand ready for the AI era.

  • Positioning & storytelling: what you are, and how to tell it
  • Visual identity recognisable on every touchpoint
  • Verbal identity: a tone and words that sound like you
  • Social & sound identity

The output of a studio. The eye of an art director.

Photos and videos created from your identity, declined on every format, for a fraction of a classic shoot.

  • Created from your identity card
  • Every format: social, website, newsletter, campaigns
  • Human validation on every image
  • AI Act compliant by design

Your website is your best salesperson. It is also the first document an AI reads.

Bespoke Webflow Enterprise websites designed for travellers and readable by AI agents.

  • Webflow Enterprise websites you own
  • Structured data & llms.txt so AI understands your property
  • Prompt monitoring: when and how AI talks about you
  • SEO on Google, GEO on ChatGPT, Gemini, Perplexity

From the first scroll to the direct booking.

Four moments where your guest decides. We make you shine on all four.

  • Inspire · Social Ads: Meta, LinkedIn, TikTok, Pinterest
  • Capture · Google Ads & Performance Max
  • Compare · Metasearch, to win back guests from OTAs
  • Converse · ChatGPT Ads, right next to the AI recommendation

Your teams, augmented. Not replaced.

Hospitality tools powered by AI, used every day by our teams and our clients.

  • Activation calendar: 240 key dates, one idea each
  • FAQ Studio: a FAQ built from your website
  • Centralised reporting, sent every Monday
  • Custom KPIs, including AI traffic

Real achievements. Singular encounters.

Beyond the results, discover the inspiring stories and the soul of the brands we support every day.

Frequently Asked Questions

Yes. For hotel groups, we build your reporting mainly in DashThis, with a view for each property and a group view that brings all your hotels together, so you can compare their performance in one place.

Each view gathers website traffic, campaign results (spend, clicks, conversions, bookings) and revenue figures, giving every property and the head office the data they need to decide.

Discover our hotel dashboards.

We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.

We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.

We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.

Yes, you own your Webflow account and we will transfer full ownership to you.

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We offer monthly subscriptions if you need technical support and maintenance but this is without commitment and at any time you benefit from your entire website.

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Unlike other players on the market, we do not offer leasing of your website.

We are currently rapidly expanding and looking for more digital marketing & hospitality experts.

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We are entirely remote (with workspaces around the world thanks to our Remote Society program).

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Feel free to contact us!

Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.

  • Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
  • Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
  • Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
  • Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
  • Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.

Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.

Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.

Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.

We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.

Discover our story.

How can we help you?

Get in touch with us or apply now to join our team.