Madame Rêve

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Madame rêve de grandeur

Perched on one floor, higher than the neighboring Haussmannian buildings, the place shines especially by its spectacular panorama which captures Paris under all its most beautiful facets. From the dawn that rises over the Church of Saint-Eustache, Beaubourg and the Pantheon to the Eiffel Tower when the sunset lights up the sky. In the heart of the creative breeding ground of the city, where the fashion houses, the museums, the cinemas, the restaurants...

Brief

A challenge to meet, a brand new Parisian hotel asks us to establish a winning digital strategy. We have to elaborate together a launch and ad creation plan, use all the known levers to increase its notoriety and make the whole world discover this fabulous hotel.

Solution

We have therefore been able to create an advertising strategy that is bearing fruit with a qualified target, despite a post-covid context that is still not very favorable to travel.

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