Madame Rêve
Madame Rêve
A luxury hotel with panoramic rooftop dining near the Louvre
Madame Rêve is a luxury hotel in central Paris near the Louvre, home to rooftop dining and bar venues including La Plume and ROOF, together with a Penthouse. Influence Society drives its website acquisition and campaigns across international and local markets.
The Challenge
Attract international guests and build local demand.
A primary hospitality marketing objective is to convert an international, predominantly US-based audience into loyal accommodation guests. Simultaneously, hospitality SEO efforts must focus on stimulating local demand for various dining venues. Balancing these two distinct markets ensures consistently high occupancy rates throughout the year. The ultimate goal is establishing the property as a premier culinary destination for the local community. Specialized digital strategies effectively drive bookings while maximizing the property's regional food and beverage revenue.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- International acquisition for accommodation
- Local acquisition for dining
- Brand-protection, prospecting & visibility campaigns
Results
Strategic Acquisition & Brand Performance:
- Significant revenue generated through the website
- A large share of web revenue drawn from the US market
- Effective international and local market coverage
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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your project
How can we help you?
Get in touch with us or apply now to join our team.