Esprit de France
Esprit de France
A collection of heritage hotels in France
Esprit de France is a curated collection of heritage hotels in Paris and throughout France, celebrated for their historical charm, timeless elegance, and exceptional hospitality. Influence Society manages its digital marketing strategy to elevate its global brand presence.
The Challenge
Boost digital visibility, traffic, and conversion rates.
Maximizing online visibility is essential for hotels, restaurants, and bars aiming to thrive in a competitive digital landscape. The primary objective for any hospitality establishment is to consistently drive qualified traffic to its digital platforms. To achieve long-term growth, targeted marketing campaigns must focus heavily on enhancing brand awareness across all digital channels. Continuously optimizing conversion rates remains a core focus to ensure sustained profitability for venue owners. Through effective hospitality SEO, businesses can successfully increase their overall market share and boost direct revenue.
Our Intervention
Digital strategy implemented:
- Website
Results
Strategic Acquisition & Brand Performance:
- Significant increase in overall brand awareness and digital reach
- Enhanced user engagement across all key performance indicators
- Measurable growth in conversion rates and qualified lead generation
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.