Spring Place, Restaurant, Bar, New York, USA, Digital Marketing Agency Portfolio
New York, USA

Spring Place

Spring Place

An exclusive workspace and private club in New York

Spring Place is an exclusive workspace and private club located in New York, USA. Influence Society manages its digital marketing strategy to enhance brand awareness, drive membership inquiries, and promote its premium amenities.

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The Challenge

Optimize digital marketing for brand and growth.

Maximizing hospitality digital marketing performance is essential for long-term growth. The primary objective for this countryside retreat is to consistently increase direct online revenue. To achieve this hospitality SEO goal, targeted campaigns will focus heavily on delivering a high return on advertising investment. Sustained profitability remains the core focus while expanding the venue's digital market presence year after year. Elevating online visibility ensures hotel and restaurant properties thrive in a competitive digital landscape.

Our Intervention

Digital strategy implemented:

  • Website

Results

Strategic Acquisition & Brand Performance:

  • Increased overall brand visibility and awareness across key digital channels
  • Enhanced user engagement and positive feedback from the target audience

F.A.Q

Is Influence Society a marketing agency?

Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.

Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.

We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.

Discover our story.

How do we create a digital marketing plan that reflects your hotel's offerings?

We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.

Which digital channels do we utilize to reach your potential guests?

We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.

Why Webflow websites for hotels?

Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.

  • Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
  • Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
  • Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
  • Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
  • Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.

Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.

How do we ensure transparency in reporting?

We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.

Am I autonomous in updating my website?

This is the big advantage of Webflow: you are totally in control!

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We can stay there to support you if you need (or if you don't have the internal resources).

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In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.

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