Menorca Experimental
Menorca Experimental
A nature-led wellbeing retreat on the island of Menorca
Menorca Experimental is a hotel on the island of Menorca, part of the Experimental Group and a long-standing client of the agency, with a restaurant, bar and spa. Centred on nature and wellbeing, it entrusted Influence Society with its Google Ads, Social Ads, SEO and website.
The Challenge
Drive seasonal demand for nature-based destination.
Driving consistent demand for a seasonal, nature-based destination requires a strong hospitality marketing presence. The primary objective for this wellness retreat is to attract high-value visitors during peak travel periods. Showcasing unique environmental and wellness experiences effectively elevates the property's online visibility. Implementing targeted SEO strategies ensures the venue stands out to travelers seeking rejuvenation in a natural setting. Ultimately, building a premier digital reputation helps hospitality brands maximize bookings and long-term revenue growth.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- SEO
- Website management
Results
Strategic Acquisition & Brand Performance:
- Strong and improving return on advertising investment across Google Ads
- Solid performance on social advertising
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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How can we help you?
Get in touch with us or apply now to join our team.