Henrietta Hotel
Henrietta Hotel
A design hotel in the heart of Covent Garden
The Henrietta Hotel sits in the heart of Covent Garden, London, part of the Experimental Group, alongside its restaurant HENRI. Influence Society handles its website creation, maintenance and UX improvements, together with Google Ads and Social Ads for both the hotel and the restaurant.
The Challenge
Target international US-weighted clients and protect brand.
Expanding international reach is a key priority for independent hospitality brands aiming to capture the lucrative US market. The primary objective is to attract global travelers through highly sophisticated and data-driven market targeting. Securing long-term success requires implementing robust brand protection measures across all digital distribution channels. Elevating international search visibility ensures hotels and restaurants stand out to a highly targeted audience. Establishing a secure and prominent online presence ultimately drives direct bookings and sustainable global growth.
Our Intervention
Digital strategy implemented:
- Website design & build
- Website maintenance & UX improvements
- Google Ads campaigns
- Social Ads (Meta)
Results
Strategic Acquisition & Brand Performance:
- A large majority of revenue drawn from the US market
- Effective international targeting through brand-protection campaigns
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.