Hotel Sezz Saint-Tropez
Hotel Sezz Saint-Tropez
A design hotel steps from the beaches of Saint-Tropez
Hotel Sezz Saint-Tropez is a luxury design hotel and a member of Design Hotels. Influence Society manages its Google Ads and Social Ads campaigns, working alongside the property's external website.
The Challenge
Boost local visibility and direct accommodation bookings.
Enhancing local visibility for dining and spa services remains a top priority for premium hospitality venues. The ultimate goal for the establishment is to significantly maximize the proportion of accommodation bookings made directly through official channels. To succeed in a competitive digital market, hospitality SEO strategies must focus heavily on driving organic local traffic. Strengthening the brand's presence in the immediate region ensures long-term engagement with target audiences. This targeted approach allows hotels and restaurants to optimize booking revenue while reducing dependence on third-party platforms.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- Local acquisition for dining and spa
Results
Strategic Acquisition & Brand Performance:
- Excellent return on advertising investment across Google and Meta
- An increased share of direct bookings on accommodation
- Stronger local visibility for dining and spa
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.