Uma House, Hotel, Miami Beach, USA, Digital Marketing Agency Portfolio
Miami Beach, USA

Uma House

Uma House

A design-led hotel in Miami Beach

Uma House is a design-led hotel in Miami Beach. Influence Society manages its Google Ads, Meta Ads, Metasearch and SEO; the website itself was developed elsewhere.

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The Challenge

Stable acquisition during internal changes and migration.

The primary objective for hospitality venues is to maintain a stable digital acquisition strategy despite significant internal team changes. Overcoming operational challenges, such as an unannounced booking-engine migration, remains critical for sustained hotel and restaurant growth. Professional hospitality SEO services ensure seamless navigation through these technical obstacles. Elevating online visibility allows boutique hotels and bars to secure long-term revenue continuity. Partnering with a specialized digital marketing agency helps hospitality businesses thrive amid shifting digital landscapes.

Our Intervention

Digital strategy implemented:

  • Google Ads campaigns
  • Meta Ads
  • Metasearch management
  • SEO

Results

Strategic Acquisition & Brand Performance:

  • Acquisition focused on hotel bookings
  • A resilient strategy maintained through operational changes

F.A.Q

Are you a marketing agency?

We believe the era of agencies is over.

Our clients, our team, and our partners need a new way of doing things that works how they work.

We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.

Read our Manifesto.

How do we create a digital marketing plan that reflects your hotel's offerings?

We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.

Which digital channels do we utilize to reach your potential guests?

We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.

Why webflow websites?

Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.

Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.

Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.

How do we ensure transparency in reporting?

We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.

Am I autonomous in updating my website?

This is the big advantage of Webflow: you are totally in control!

We can stay there to support you if you need (or if you don't have the internal resources).

In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.

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