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I.L.Y Hôtels La Rosière
I.L.Y Hôtels La Rosière
A mountain hotel at the heart of the La Rosière resort
I.L.Y Hôtels La Rosière is a mountain hotel in La Rosière, part of the BEYOND PLACES group. Influence Society built its website and runs its Google Ads campaigns seasonally, in step with the resort's winter and summer openings, with Social Ads currently being rolled out.
The Challenge
Reach European and local summer markets
The core objective for this resort is to reconnect with its historic markets throughout France, the UK, and Belgium. Driving increased hospitality SEO interest from these specific regions is essential to ensure a successful peak period. Additionally, local digital marketing campaigns will focus on boosting regional demand during the summer season. This targeted hospitality marketing approach will effectively balance international visitors with regional guests. Enhancing online visibility helps hotel and restaurant properties thrive during competitive holiday seasons.
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Our Intervention
Digital strategy implemented:
- Website design & build
- Seasonal Google Ads (brand + acquisition)
- Social Ads (Meta) rollout

Results
Strategic Acquisition & Brand Performance:
- Acquisition aligned with the dual winter and summer seasons
- Coverage of the resort's key source markets


F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
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your project
How can we help you?
Get in touch with us or apply now to join our team.