Cèdre Beaune
Cèdre Beaune
A Relais & Châteaux hotel in the heart of Burgundy
Le Cèdre is a luxury Relais & Châteaux hotel in the heart of Beaune, Burgundy, part of the Beauvallon group. Renowned for its refined positioning, its spa and its gastronomic table, it entrusted Influence Society with its Google Ads, Meta Ads, Metasearch and website.
The Challenge
Maximize marketing ROI for direct-acquisition client.
Achieving peak hospitality digital marketing performance is vital for independent venues aiming to secure long-term commercial success. The primary objective for an ambitious establishment is to consistently drive direct online bookings and revenue. To support this hospitality SEO goal, targeted digital campaigns must prioritize delivering a highly profitable return on ad spend. Maintaining sustained profitability is essential while expanding the property's brand presence across digital channels year after year. Enhancing online visibility ensures that premier hotels, restaurants, and bars thrive in an increasingly competitive marketplace.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Meta Ads
- Metasearch management
- Website management
Results
Strategic Acquisition & Brand Performance:
- Direct-booking-focused acquisition across channels
- An efficient return on marketing investment
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.