
Cowley Manor
Cowley Manor
A country house hotel in the heart of the Cotswolds
Cowley Manor is a country house hotel in the Cotswolds, part of the Experimental Group. Influence Society handles its website creation and maintenance, SEO, Google Ads and Social Ads.
The Challenge
Boost online revenue while maintaining ad efficiency.
Maximizing hospitality digital marketing performance is essential for long-term growth. The primary objective for this countryside retreat is to consistently increase direct online revenue. To achieve this hospitality SEO goal, targeted campaigns will focus heavily on delivering a high return on advertising investment. Sustained profitability remains the core focus while expanding the venue's digital market presence year after year. Elevating online visibility ensures hotel and restaurant properties thrive in a competitive digital landscape.

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Our Intervention
Digital strategy implemented:
- Custom website design & build
- Website maintenance
- SEO
- Google Ads campaigns
- Social Ads (Meta)

Results
Strategic Acquisition & Brand Performance:
- Significant revenue generated through the website
- Strong and improving return on advertising investment across Google Ads
- A growing share of direct bookings


F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.