Infante Sagres Porto
Infante Sagres Porto
A historic palace hotel in the heart of Porto
The Infante Sagres is a historic luxury hotel in the heart of Porto, recently added to the Experimental Group's portfolio. A heritage institution and emblematic palace, it pairs rare architectural features with the group's bold lifestyle signature. Influence Society supports its digital presence.
The Challenge
Rebrand heritage palace for international audiences.
Introducing a prestigious heritage palace to an international audience requires a targeted hospitality marketing approach. The primary objective for this historic estate is to successfully rebrand under a renewed lifestyle identity. This specialized transformation creates a unique destination that seamlessly resonates with global travelers seeking luxury and history. Elevating the property's digital presence ensures it stands out in a competitive luxury hospitality market. Ultimate success involves positioning the heritage palace as a premier modern landmark.
Our Intervention
Digital strategy implemented:
- Digital acquisition strategy
- Brand visibility across international markets
Results
Strategic Acquisition & Brand Performance:
- A landmark palace positioned for international audiences
- A heritage identity paired with a modern lifestyle presence
F.A.Q
Yes. Influence Society is a digital marketing agency specialized in luxury hospitality: hotels, villas, restaurants and beach clubs.
Since 2016, we have delivered websites, SEO and GEO, paid media and AI content for 400+ hotels and restaurants worldwide, from our offices in Lyon (headquarters) and New York.
We call it a post-agency model: one team and one ecosystem instead of scattered suppliers, with no long-term contract. We are a Webflow Enterprise Partner and a Google Partner.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow gives hotels a fast, secure website that their own teams can update, with native multilingual features and no plugins to maintain.
- Speed: hosting, SSL certificate and a global content delivery network are included, which supports page speed and Core Web Vitals.
- Multilingual: Webflow Localize natively manages translated pages, URLs and SEO tags for each language.
- Autonomy: your team edits texts, photos and offers in a visual editor, without a developer.
- Less maintenance: no plugins or software updates to manage, unlike a typical WordPress site.
- Ownership and cost: the Webflow account is yours, with no proprietary CMS lock-in; the licence is a Webflow site plan, billed monthly or yearly.
Influence Society is a Webflow Enterprise partner. See our hotel and restaurant websites.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.