Villa Maïa
Villa Maïa
A luxury hotel with panoramic views over Lyon
Villa Maïa is a luxury hotel in Lyon, part of Maïa Hospitality. Influence Society manages its Google Ads and Social Ads campaigns alongside the property's external website.
The Challenge
Boost visibility and maximize direct bookings.
Maximizing local visibility for both dining and spa services is a key priority for hospitality venues. The main objective for an establishment is to significantly increase the share of direct accommodation bookings. Achieving these hospitality SEO goals requires targeted digital marketing efforts tailored to competitive markets. Every campaign is designed to operate within a strictly focused advertising budget to maximize return on investment. This data-driven approach ensures efficient growth and improved direct revenue for hotels and restaurants.
Our Intervention
Digital strategy implemented:
- Google Ads campaigns
- Social Ads (Meta)
- Local acquisition for dining and spa
Results
Strategic Acquisition & Brand Performance:
- Strong return on advertising investment across Google
- An increased share of direct bookings on accommodation
F.A.Q
We believe the era of agencies is over.
Our clients, our team, and our partners need a new way of doing things that works how they work.
We offer a new post-agency model– a digital marketing ecosystem for the best hotels and restaurants in the world.
We develop a holistic promotional strategy that not only highlights your luxury rooms but also accentuates your fine dining, spa services, and meeting facilities. Coupled with effective budget management and industry insight, we aim to drive revenue growth across all sectors of your hotel.
We select the most effective channels, including social media, search engines, and email marketing, tailored to your brand's needs. We optimize these platforms to connect with your target demographic and stimulate their interest in your hotel's offerings.
Webflow is the fastest growing CMS that offers an entirely new (and useful!) website backend experience.
Forget about agencies that lock you in with a proprietary CMS. Your Webflow account is yours and you are the master of your data and updates.
Check out our references for an idea of all that Webflow websites for hotels and restaurants can do.
We provide comprehensive reports on campaign performance via a custom dashboard. As specialists in hotel groups, we offer clear insights into multi-property and segment-specific performance, giving you a full picture of your campaign's progress and ROI.
This is the big advantage of Webflow: you are totally in control!
We can stay there to support you if you need (or if you don't have the internal resources).
In any case you benefit from a fast and intuitive backoffice support that will take you only a few minutes to get used to.
Contact us for
your project
How can we help you?
Get in touch with us or apply now to join our team.